The most often used but least understood and manipulated term of the past three decades is love. It is mostly controlled by popular culture in India from Bollywood movies to romantic songs—grand stories of passion and loyalty moulding public perceptions. Although love as the part cultural arena, is an informal notion seldom subject to sociological […]
Dr. Ashwani Kumar In a fast-paced, contemporary society, the use of headphones has evolved from a mere convenience to a widespread social norm. As digital media interaction becomes increasingly popular, people now prefer engaging with content privately, whether listening to music, podcasts, or watching videos. This shift is driven by the desire for efficient, mobile
Dr. Ashwani Kumar “The most interesting of activities turn mundane when its performance is coerced for economic objects resulting in the alienation of the performer from the performance” Reduction of Love to a Commodity: Capitalizing on Love In contemporary society, love has increasingly been reduced to a commodity—something to be acquired, perfected, and consumed, often
Dr. Ashwani Kumar & Dr. Vikas Bhandari “Fashion is not merely about attracting attention; it is about finding a sense of connection. Yet, when it transitions from self-expression to a source of disruption, it becomes a form of violence.” In contemporary society, fashion has evolved into something far more destructive than it ever was meant
Dr. Ashwani Kumar and Dr. Vikas Bhandari “When politics prioritizes simping over empowerment, it normalizes a culture of mastery, creating space for alien dominant personalities to rule.” In contemporary Indian politics, a troubling phenomenon has emerged: the rise of “simp culture.” The term “simp” originated and spread through pop culture media to refer to individuals,
Dr. Ashwani Kumar and Dr. Vikas Bhandari Anthony Giddens’s famous work, ‘The Transformation of Intimacy,’ uses the concept of ‘plastic sexuality’. The notion of this term is essentially that about contemporary sexuality, it seem to be in the process of change and indistinguishable, versatile, and pliable and resemble forms of relationship and identity structures found
Dr. Ashwani Kumar and Dr. Vikas Bhandari “It is necessary to know what others sense, rather than just focusing on what you sense.“ In contemporary society, the ability to fulfill expectations is essential for maintaining both societal and individual relationships. Social interaction, at its core, is shaped by our ability to meet the expectations society
Dr. Ashwani Kumar and Dr. Vikas Bhandari “Being modern isn’t just about following trends; it’s about understanding the phenomenon behind them.” The contemporary Indian culture appears to embrace modern values; a closer look reveals that much of what is considered “modern” reflects an unconscious adherence to traditional practices and Western influences. This phenomenon can be
Dr. Ashwani Kumar and Dr. Vikas Bhandari “Love isn’t about satisfying each other; it’s about transforming and evolving together.” The Complexity of Love Love, in all its complexity, is difficult to define or categorize simply. At its heart, love is a profound affection—an intimate and evolving emotion that requires constant thought and attention. In romantic
Entertainmentgogy explores the integration of entertainment into education to enhance student engagement and information retention. It reflects a shift towards ‘fast education,’ where learning is rapidly accessible and caters to immediate knowledge acquisition.
Dr. Ashwani Kumar “Modernism is about trusting in oneself, while marketism is about placing trust in the market.” Modernization is portrayed as the dominant force of Social Change Modernization represents a transformative force that is reshaping societies globally. It embodies the unyielding quest for advancement, innovation, and the adaptation to emergent imperatives. This dynamic phenomenon
Dr. Ashwani Kumar ‘It is the Simplest of concepts that require the Complex of Comprehension.” The Concept of Friendship is no exception to the afore-stated quote as all of us intuitively know – what friendship is, yet not all of us are successful in forging such relations and maintaining them. In the common parlance, “Any
Virtual Inequality and Marginalization: The dominant basis of this virtual social differentiation is the difference in the statuses roles of individuals (actors) in the virtual world. Generally, we can divide virtual actors’ roles into influencers and followers. The influencers are those individuals who have a huge fan following or subscribers base; they can also be termed as virtual celebrities. While the followers are just the common internet users who follow the virtual celebrities; they can also be known as the virtual commoners.
Dr. Ashwani Kumar and Arvind “An Emotion is an Energy in Motion and all energies search vent, laws although not prescribe for an accepted or lawful vent, they (laws) do prescribe for the unaccepted vents and it is these unaccepted vents that are termed as – “CRIME”. In the context of contemporary society, anger is
“Sociology of Animals,” explores how human-animal interactions shaped societal evolution, from hunting to domestication and its impact on social institutions like family and governance. These phases reflect the progression from survival-based relationships to complex societal dynamics of dominance and mutual influence.
Dr. Ashwani Kumar and Dr. Vikas Bhandari Politics- as an ambition is least sought out by emerging youth, what would be the fate of a country in which this anyhow least sought-after ambition is further limited and dissuaded against? The resulting consequence of such a limitation would be in one word- “APATHY” which is the
The fashion industry constantly and unknowingly makes women the source of pleasure for people by dictating trends that are constantly shifting and changing. This control is exercised over women’s conduct as well as their appearance.
