Author name: Dr. Ashwani Kumar

Dr. Ashwani Kumar is a budding sociologist and academician, who has made significant contributions to the field of sociology. He has completed his PhD from Panjab University, Chandigarh, and awarded the NET/JRF fellowship by UGC. During the past few years, he has worked as a faculty member in various universities, both government and private, such as University of Jammu, CT University, and Chandigarh University. Currently, he is the Head of the Department of Sociology at Gurukashi University, Bathinda (Punjab). Dr. Ashwani Kumar has a rich and diverse research profile, having presented and published a number of research papers in national and international journals and conferences. He is also the author of three books, namely, Reimagining Politics, Revisiting Classical Sociological Thought, and Reimagining Justice. His areas of interest include political sociology, modernity, and education. Apart from his academic pursuits, Dr. Ashwani Kumar is also a prolific writer and columnist, who regularly writes for PureSociology, a popular online platform for sociological insights and analysis. He has written on various topics such as education, culture, politics, and fashion, and has received wide appreciation and recognition for his views and opinions.

Shrinking of Shared Experiences in Public Spaces: Rise of Headphones Usage as a Social Norm

Dr. Ashwani Kumar In a fast-paced, contemporary society, the use of headphones has evolved from a mere convenience to a widespread social norm. As digital media interaction becomes increasingly popular, people now prefer engaging with content privately, whether listening to music, podcasts, or watching videos. This shift is driven by the desire for efficient, mobile […]

Love in the Age of Commodification

Love in the Age of Commodification: From Transformative Force to Mundane Activity

Dr. Ashwani Kumar “The most interesting of activities turn mundane when its performance is coerced for economic objects resulting in the alienation of the performer from the performance” Reduction of Love to a Commodity: Capitalizing on Love In contemporary society, love has increasingly been reduced to a commodity—something to be acquired, perfected, and consumed, often

Fashion

Is Contemporary Fashion Becoming a New Form of Violence?

Dr. Ashwani Kumar & Dr. Vikas Bhandari “Fashion is not merely about attracting attention; it is about finding a sense of connection. Yet, when it transitions from self-expression to a source of disruption, it becomes a form of violence.” In contemporary society, fashion has evolved into something far more destructive than it ever was meant

Simp culture in indian politics

Simp Culture in Indian Politics: A Threat to Democracy and National Progress

Dr. Ashwani Kumar and Dr. Vikas Bhandari “When politics prioritizes simping over empowerment, it normalizes a culture of mastery, creating space for alien dominant personalities to rule.” In contemporary Indian politics, a troubling phenomenon has emerged: the rise of “simp culture.” The term “simp” originated and spread through pop culture media to refer to individuals,

Rise of Elastic Sexuality – Intimacy in Contemporary Society

Dr. Ashwani Kumar and Dr. Vikas Bhandari Anthony Giddens’s famous work, ‘The Transformation of Intimacy,’ uses the concept of ‘plastic sexuality’. The notion of this term is essentially that about contemporary sexuality, it seem to be in the process of change and indistinguishable, versatile, and pliable and resemble forms of relationship and identity structures found

Societal Expectations

Beyond Societal Expectations: Redefining Expectations for Exceptional Cases

Dr. Ashwani Kumar and Dr. Vikas Bhandari “It is necessary to know what others sense, rather than just focusing on what you sense.“ In contemporary society, the ability to fulfill expectations is essential for maintaining both societal and individual relationships. Social interaction, at its core, is shaped by our ability to meet the expectations society

Unconscious Traditionality

Unconscious Traditionality: The Outcome of Indian Modernity

Dr. Ashwani Kumar and Dr. Vikas Bhandari “Being modern isn’t just about following trends; it’s about understanding the phenomenon behind them.” The contemporary Indian culture appears to embrace modern values; a closer look reveals that much of what is considered “modern” reflects an unconscious adherence to traditional practices and Western influences. This phenomenon can be

Love

Love: A Realization, Not a Responsibility

Dr. Ashwani Kumar and Dr. Vikas Bhandari “Love isn’t about satisfying each other; it’s about transforming and evolving together.” The Complexity of Love Love, in all its complexity, is difficult to define or categorize simply. At its heart, love is a profound affection—an intimate and evolving emotion that requires constant thought and attention. In romantic

Entertainmentgogy: The Hidden Pedagogy

Entertainmentgogy explores the integration of entertainment into education to enhance student engagement and information retention. It reflects a shift towards ‘fast education,’ where learning is rapidly accessible and caters to immediate knowledge acquisition.

Is Indian Society Experiencing Marketization in the Name of Modernization?

Dr. Ashwani Kumar “Modernism is about trusting in oneself, while marketism is about placing trust in the market.” Modernization is portrayed as the dominant force of Social Change Modernization represents a transformative force that is reshaping societies globally. It embodies the unyielding quest for advancement, innovation, and the adaptation to emergent imperatives. This dynamic phenomenon

Friendship

Exploring the Dynamics of Friendship

Dr. Ashwani Kumar ‘It is the Simplest of concepts that require the Complex of Comprehension.” The Concept of Friendship is no exception to the afore-stated quote as all of us intuitively know – what friendship is, yet not all of us are successful in forging such relations and maintaining them. In the common parlance, “Any

The Risk of Emerging Virtual Inequality and Marginalization

Virtual Inequality and Marginalization: The dominant  basis of this virtual social differentiation is the difference in the statuses roles of individuals (actors) in the virtual world. Generally, we can divide virtual actors’ roles into influencers and followers. The influencers are those individuals who have a huge fan following or subscribers base; they can also be termed as virtual celebrities. While the followers are just the common internet users who follow the virtual celebrities; they can also be known as the virtual commoners.

Anger

Shrinking Anger Spaces in Modern Society

Dr. Ashwani Kumar and Arvind “An Emotion is an Energy in Motion and all energies search vent, laws although not prescribe for an accepted or lawful vent, they (laws) do prescribe for the unaccepted vents and it is these unaccepted vents that are termed as – “CRIME”. In the context of contemporary society, anger is

Sociology of Animals

“Sociology of Animals,” explores how human-animal interactions shaped societal evolution, from hunting to domestication and its impact on social institutions like family and governance. These phases reflect the progression from survival-based relationships to complex societal dynamics of dominance and mutual influence.

Limiting Youth’s Political Aspirations in J&K

Dr. Ashwani Kumar and Dr. Vikas Bhandari Politics- as an ambition is least sought out by emerging youth, what would be the fate of a country in which this anyhow least sought-after ambition is further limited and dissuaded against? The resulting consequence of such a limitation would be in one word- “APATHY” which is the

Shadows of Fashion in the Contemporary World

The fashion industry constantly and unknowingly makes women the source of pleasure for people by dictating trends that are constantly shifting and changing. This control is exercised over women’s conduct as well as their appearance.