Rise of Elastic Sexuality – Intimacy in Contemporary Society

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Dr. Ashwani Kumar and Dr. Vikas Bhandari


Anthony Giddens’s famous work, ‘The Transformation of Intimacy,’ uses the concept of ‘plastic sexuality’. The notion of this term is essentially that about contemporary sexuality, it seem to be in the process of change and indistinguishable, versatile, and pliable and resemble forms of relationship and identity structures found in this lifetime. As Giddens argues, human sexual identities as well as human sexual lives are no longer defined by a traditional set of norms and values. It is based on one’s personal experiences, social surroundings, and cultural tales around his or her life.

He presents how modernity generally interprets sexuality as a fluid affair within a person’s life where a person has the freedom to define one’s sexual desires and identity, free from rigid tags and expectations. This view therefore underlines the independence of the individual to construct their sexual identity and desires, emancipating them from the confines of tradition. It underscores the fact that modernity grows increasingly tolerant of varied modes of sexual expression, where individuals are free to explore and negotiate their conception of their sexuality based on their desires and in forms meaningful to them. Sexual acts are expressions of identity for individuals.

Elastic Sexuality
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Giddens introduces the idea of plastic sexuality, reflecting on the consequences of modernity on intimate relations. As interconnection within societies extends outward and layers global cultures, the frameworks that originally set up the traditional structures of marriage, family, and societal expectations evolve, too. Sexual identity and practice will then have numerous varied possibilities in response to this transformation, all reflections of the messiness of human desire in an always-changing world.

 From this point of view, this form of liberation and empowerment allowed individuals to explore their sexual independence. They can try out various modes of intimacy, from casual dating and open relationships to any other configuration satisfying unique preferences and values. Plastic sexuality falls within broader trends in society, where individual choice and personal fulfilment come about insidiously.

However, while Giddens highlights this fluidity, it is important to note that this transition is not universally experienced; instead, cultural, social, and historical factors significantly influence individuals’ experiences regarding sexuality. Many still have to balance newfound sexual freedoms with the expectations of traditional institutions, such as marriage or family honour.

Sexuality in Indian Society:

 In India, the interaction between modern influences and traditional values creates a unique and complex understanding of sexuality, particularly in urban society. As globalization and exposure to diverse cultural narratives increase,  people are increasingly open to exploring sexual freedom and embracing a variety of sexual identities. However, these contemporary shifts often coexist with longstanding cultural norms emphasizing traditional institutions, especially marriage.

Sexual Liberation in India

In contemporary Indian society, especially in the urban centre, people are expressing sexual freedom more openly than before. Influenced by the global trends that guide self-expression and individual choice, they are increasingly assessing their sexuality in ways that challenge traditional standards. For example, the increasing use of dating apps and casual relationships symbolizes a readiness to try other types of intimacy. These platforms provide new arenas in which young people can meet and share common interests and desires, thereby providing avenues through which to manage romantic and sexual relationships. As Giddens suggests, plastic sexuality is an outcome of modernization. However, India did not experience modernization in the same way as Western societies, which raises questions about the applicability of Giddens’s concept of plastic sexuality within the Indian context.

The Tension with Tradition

Even with these new sexual freedoms, however, they are present alongside deep and powerful cultural values that continue to shape opinions about intimacy and relationships. Marriage is a vital institution for Indian society, to which enormous expectations are attached—on the part of the family and indeed of the community at large. Many people are still expected to perform well in traditionally prescribed long-term roles, even though they have been practicing casual dating or premarital relationships. In this duality, internal and external conflicts arise between freedom for self and burdening traditional culture. Besides that, Indian society is experiencing modernization of traditions instead of transforming traditions into modernization as old norms and practices are defined again with new aspects of values.

The Interplay of Modernization and Sexuality

Perfectly reflecting such complicated sexual intimacies—where modern influences interact with traditional demands within Indian society—is the case of individuals balancing the desire to explore new and different dimensions of intimacy against societal pressure toward conventional routes. This is evident in aspects such as cohabitation, which, although becoming increasingly acceptable in cities, is still viewed with caution by many due to traditional views regarding marriage and family honour.

It is also worth mentioning that while individuals are advocating for sexual freedom and the right to have multiple identities, they often find themselves within family structures that uphold traditionally oriented values. In this negotiation of contemporary desires vis-a-vis cultural presuppositions, one finds a complexity of sexual experiences that present both challenges and opportunities for modernization. The forces of modernity change multifaceted in expressions of sexuality, where ever-changing influences constantly operate against heritage values.

The new generation, continually examining themselves and their peers in personal relationships, defines new kinds of sexuality i.e. Elastic Sexuality—freedom to pursue individualistic desires while conserving cultural heritage at the same time. This new metamorphosis undoubtedly marks the complexity of Indian intimacy, where the past becomes fused with the present to create a canvas of multiple elements developing within the landscape of sexuality.

Rise of Elastic Sexuality

To  understand the complicated dynamics of modern relationships, we can best envision this phenomenon as “Elastic sexuality.” The term defines the contemporary situation of people stretching their sexual boundaries while still being dragged powerfully toward more traditional practices, above all, the institution of marriage. Elastic sexuality typifies a balance between sexual freedom and cultural respect by which people coherently navigate these intimate lives in ways that best honour both personal desires and societal expectations. Examples of Elastic Sexuality Pre-Marital Relationships: Greater numbers of young Indian couples are having a premarital relationship—sometimes together of physical intimacy and camaraderie before marriage. They appreciate the available space to date and have relationships but still have an idea that marriage remains a vital goal. Young people today want both individual exploration and the eventual bond that marriage implies. Cohabitation: There are not that many marriages preceded by cohabitation in India compared to several other Western cultures, but many couples are cohabiting. It is a reflection of a balance between personal experience and societal expectations: often people try to understand each other well before making long-term commitments. So, cohabitation can be a way of deepening their relationship while trying to adjust themselves to traditional norms.

Transformation in Intimacy

 Thus, the modern transformation of intimacy is claimed to reflect the relationship between these two contemporary trends in India. Two young lovers can now experience love and sex in the context of their cultural backgrounds, where relationships honour personal choice as well as familial expectation. This form of duality thus carries with it a richness in intimate relationships, full of both freedom and responsibility. Furthermore, social media plays a critical role in the formation of contemporary expressions of intimacy. As one would think, on the one hand, applications like Instagram and Twitter facilitate opportunities for allowing persons to share their relationship journeys, opening spaces for dialogue concerning love, commitment, and sexuality; documented couples inspire others while encouraging discussion around sexual liberty yet holding cultural values back. This creates elastic sexuality, which represents the juxtaposition of the new influences speaking to or recommending freedom and exploration and the traditional views on marriage and the family that still map people’s choices. The very negotiation between the old and the new is continuously evolving and dynamic, suggesting a fluid face of sexuality in contemporary India. It is within the context of elastic sexuality that young people construct intimacy around their identities while remaining distinctively rooted in their cultures, thereby demonstrating the dynamism of intimacy in a fast-changing world.


The views and opinions expressed by the authors in this article are their personal opinions and do not represent the views of PureSociology. You can contact the author/s at [email protected]. The details of the authors are:

Dr. Ashwani Kumar is an Assistant Professor (Sociology) at UILS, Chandigarh University, Punjab (India).

Dr. Vikas Bhandari an Assistant Professor (Political Science) at UILS, Chandigarh University, Punjab (India).

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2 thoughts on “Rise of Elastic Sexuality – Intimacy in Contemporary Society”

  1. Overall, the article provides a solid theoretical framework for understanding the changing nature of sexuality in contemporary societies, particularly in the Indian context. Its focus on elastic sexuality as a balance between modern sexual liberation and traditional values offers a fresh perspective on the complexities of intimacy in a rapidly changing world.

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